Core Values

Every brand project will have a history and it’s important that the designer understands a brand’s origin. It could be created from an acquisition, a merger, the result of a rebrand or a new addition to a family of brands. Core values are what make a brand successful, without core values, you won’t know how your brand should run. The values will help know if the organization is on the right path or not.  My core values will be:

• A commitment to sustainability and to acting in an environmentally friendly way. It is important to me that my customers are treated with respect and in a friendly matter, if I want them to come back, they will have to be treated with amazing customer service.
• Loyal. My customers will know that we will always be loyal to them by making sure my store is updated with new products as much as possible.
• Reliable. Customers will know that they can rely on us to get their handbags; they will always be taken care of.
• Educated. My employees will always be educated on the handbags that we will be selling. They will know the designer and how we got it.
• Respectful. Everyone will be respected no matter what the circumstances are.
• Pursue growth and learning.
• Be Honest

Brands don’t just arrive out of nowhere. They are the product of a company ‘vision’. Although making lots of money is a vision of sorts, it is not exactly specific. Any successful brand needs to be part of a clearly defined set of objectives. Good objectives are often described as ‘SMART’: Core values will help my company grow and be successful; we will define what is right for the company to make sure it is excellent.