Primary Product

The type of service I would be providing is a fashion boutique where people can come in and buy amazing products for a lower price. My specialty product will be all kinds of designer handbags; they will vary from Chanel, Michael Kors, Fendi, and Louis Vuitton. Hand bags have become a woman’s greatest accessory to any outfit. It’s definitely someone’s way to make a fashion statement. For some people, the love of handbags isn't that hard to notice but not everyone can afford a designer bag for the regular price. At my boutique, you can have the designer bag and still have some money left over. So what is the difference between a product and a brand? Basically, a product (or service) is the thing that you buy and use. The brand is the promise of something. That something is intangible; it could be a guarantee of quality, a sense of prestige, or of heritage. Brands also offer a differentiating factor that makes it easier to choose between the many competing product variants. To give a few examples, running shoes are a product, as is shampoo. Coffee, cars, digital music players, hotels and insurance are all products too. This idea has obviously already been thought off, but stores that provide designer items do not have that designer feel. Many products now have a broad range of standards and similar features or, in other cases, the service or product may have become a commodity competing on price and quality. Some fundamentals have not changed – people can choose simply on price, availability and location – but where competition and choice exists, the brand matters. If you go into a Louis Vuitton store, or Michael Kors you will automatically notice the type of store it is. Not only are you purchasing an item for the brand, but people also enjoy that experience they receive when going into a store. My boutique will give customers that designer feel for a cheaper price.