Week 4 EOC: McDonalds Response to SuperSize Me

In a news post I had read, McDonalds response to the movie Super Size Me was an eye opening I would say. In my opinion, they didn't take the negativity and drown it. McDonalds actually did something about. If you look at their menu, they now have salads, smoothies, and yogurts. McDonalds decided to speak up to Super Size Me by adding healthier choices in their menu. For the latter half of the 20th century, television advertising was the mainstay of the brand – the guaranteed medium to hit its audience. Super Size Me did a pretty good job on getting McDonalds information out there because we are a new generation and we find out our info thru the internet or the TV. Brand building and brand strategy are also based on marketing techniques and models. McDonalds was able to achieve this goal thru media, they broadcasted commercials and magazine ads to let the public know about the healthier choices on their McDonalds menu.