John Varvatos was born on February 1, 1966 in Michigan. He
is a well-known fashion designer that gains his knowledge through working for
Ralph Lauren and Calvin Klein.
Every brand project will
have a history and it’s important that the designer understands a brand’s
origin. Pg 40 He started out in the year 2000 as a new fashion designer
for men’s clothing and through out the years, he has earned many awards, and
not only that, he beat Ralph Lauren in the CFDA Menswear Designer of the Year.
Brands don’t just arrive out of nowhere. They are the product
of a company ‘vision’. Although making lots of money is a vision of sorts, it
is not exactly specific. Any successful brand needs to be part of a clearly
defined set of objectives PG 42 Varvatos strengths will have to be how
talented he is, he is capable of branching out on his own and being a very
successful man. He has a collection, fragrances, footwear, and accessories and
has his own boutiques. His weaknesses will probably be that he does not have
enough of locations worldwide. A great opportunity that he has will have to be
the fact that he is a mentor for NBS’s Fashion Star. It is said that he has
brought great talent to the show and his opinions really matter. His threat
will have to be anyone who is in the same profession as he is in, who has a
luxury brand for men like Ralph Lauren and Gucci.
Companies
need to take a good look around them in order to decide what sort of strategy
is required, pg 40.
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