Wednesday, July 17, 2013

John Varvatos



John Varvatos was born on February 1, 1966 in Michigan. He is a well-known fashion designer that gains his knowledge through working for Ralph Lauren and Calvin Klein. Every brand project will have a history and it’s important that the designer understands a brand’s origin. Pg 40 He started out in the year 2000 as a new fashion designer for men’s clothing and through out the years, he has earned many awards, and not only that, he beat Ralph Lauren in the CFDA Menswear Designer of the Year. Brands don’t just arrive out of nowhere. They are the product of a company ‘vision’. Although making lots of money is a vision of sorts, it is not exactly specific. Any successful brand needs to be part of a clearly defined set of objectives PG 42  Varvatos strengths will have to be how talented he is, he is capable of branching out on his own and being a very successful man. He has a collection, fragrances, footwear, and accessories and has his own boutiques. His weaknesses will probably be that he does not have enough of locations worldwide. A great opportunity that he has will have to be the fact that he is a mentor for NBS’s Fashion Star. It is said that he has brought great talent to the show and his opinions really matter. His threat will have to be anyone who is in the same profession as he is in, who has a luxury brand for men like Ralph Lauren and Gucci. Companies need to take a good look around them in order to decide what sort of strategy is required, pg 40.

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