Week 5 EOC Fashion Trend Production

How do trend projections play a role in branding?
When numerical data are available, a trend can be plotted on graph paper to show changes through time. If desired, the trend line can then be extended or "projected" into the future on the basis of the recent rate of change. Such a projection shows where the trend should be at some point in the future assuming there is no shift in the rate of change. With that being said, in branding trend projection can show where they will be in the near future.


How are people interacting with brands and incorporating them into their lives?
People are interacting with brands on a emotional level. People have become more attached to who they wear and what they  wear. Not only does it matter who they wear, but its a lifestyle.

More brands are collaborating to create new products and designs. What significant trends do you see in partnering among brands?
http://www.fastcodesign.com/1669718/in-innovation-today-the-smartest-companies-collaborate-with-enemies Not only are there a huge variety of brands that are collaborating, but also i read that they are collaborating with their competition.  http://luxurysociety.com/articles/2012/04/for-and-against-luxury-brand-high-street-collaborations Whether or not luxury brands have compromised this ‘exclusivity factor’ remains to be agreed upon, but it proves excruciatingly difficult to find but one example of a luxury brand high street collaboration that hasn’t been a roaring success.

How do you advise companies to look out for trends?
I believe that companies need to be up to date in everything. Whether its fashion or drinks. They need to know what is the best next thing. The Iphone and Galaxy have been able to maintain their respect with customers because they are coming out with new things.