John Varvatos

John Varvatos was born on February 1, 1966 in Michigan. He is a well-known fashion designer that gains his knowledge through working for Ralph Lauren and Calvin Klein. Every brand project will have a history and it’s important that the designer understands a brand’s origin. Pg 40 He started out in the year 2000 as a new fashion designer for men’s clothing and through out the years, he has earned many awards, and not only that, he beat Ralph Lauren in the CFDA Menswear Designer of the Year. Brands don’t just arrive out of nowhere. They are the product of a company ‘vision’. Although making lots of money is a vision of sorts, it is not exactly specific. Any successful brand needs to be part of a clearly defined set of objectives PG 42  Varvatos strengths will have to be how talented he is, he is capable of branching out on his own and being a very successful man. He has a collection, fragrances, footwear, and accessories and has his own boutiques. His weaknesses will probably be that he does not have enough of locations worldwide. A great opportunity that he has will have to be the fact that he is a mentor for NBS’s Fashion Star. It is said that he has brought great talent to the show and his opinions really matter. His threat will have to be anyone who is in the same profession as he is in, who has a luxury brand for men like Ralph Lauren and Gucci. Companies need to take a good look around them in order to decide what sort of strategy is required, pg 40.

http://www.askmen.com/celebs/men/business_politics_60/93_john_varvatos.html

http://www.buddytv.com/info/john-varvatos-info.aspx

Week 1 EOC: How to Make it in America

In the episode of "How to Make it in America" both of the guys we're trying to find a way to make money and sell good quality jeans. Well more like denim fabric. They we're running around New York City trying to sell products to make money, they then paid of a $3,000 loan and took it out again, this is how they figured out the money to buy the denim. I think they figured out a solution properly, get the money, buy what you need, sell it, and make more money. So you have to invest in yourself in order to achieve.They also did great at being able to distinguish that the denim fabric was real and not fake. It was great that both of the guys were confident. They didn't do too good on having a plan, they went and decided to make jeans but have no plan, and they borrowed money from a loan shark.

Week 1 EOC: My Voice

Fashion Professional! You see them all around, in T.V, magazines, with celebrities, absolutely everywhere, and then there’s me, how I am supposed to compete with all these professionals in the future. EASY! I know I’m extremely dedicated, I know that with my hard work, keeping my focus, and following my heart, I will make it one way or another. This is what I've wanted since 8th grade and I will keep on working on it until I've made it. I love everything that has to do with fashion, and even if I start off small and make my way up, I will know that I’m on the right path to success. I always get the “Why Fashion” question? Well, why do something for the rest of your life and be unhappy? Being a fashion professional is beneficial to me by being involved in something I enjoy rather then having to wake up every morning doing something I hate for years to come. I rather work in an environment that I’m passionate about and at the end, I wouldn't call it working.